content marketing essential small business

4 Reasons Content Marketing is ESSENTIAL for Your Small Business

(Guest post written by Max Greene) If you’re responsible for marketing a small business online, then you’ll no doubt know just how tough it can be. Sure, you’ve paid for a well-designed website and you’re plugging your products and services social media, but are you generating the results you want? And is the time and Read more about 4 Reasons Content Marketing is ESSENTIAL for Your Small Business[…]

Link Building Tips and Tricks from the SEO experts

Link Building Tips and Tricks from the Experts (2017)

SEO is a practice that encompasses a whole host of different factors. You need to do proper keyword research to ensure your pages are targeting the right terms. You need to make sure your website loads quickly which means compressing images, leveraging caching, and acquiring the best hosting possible. You also need to be sure Read more about Link Building Tips and Tricks from the Experts (2017)[…]

SEO Consultant Chicago: Presentation Skills for Business

Presentation Skills for Business

Developing Business Plan Presentation Skills (Flickr cc) This week for our group project we will be delivering our final presentation detailing our business plan for the launch of our mobile app. With this in mind, I thought it would be a good time to review the best practices associated with giving an effective presentation. Strong Read more about Presentation Skills for Business[…]

How to Effectively Market your Mobile App

Create memorable content   (Flickr cc) One of the most effective ways to get people talking about your app is to provide highly memorable and shareable content. As always content is king and memorable content that grabs the reader’s attention will be shared more frequently, setting off a positive feedback loop of even more sharing. Read more about How to Effectively Market your Mobile App[…]

Search Engine Optimization for WordPress

One of the most important aspects of internet marketing is search engine optimization (SEO). I am currently helping a nonprofit, Cool Classics!, with their website maintenance and have been researching how to improve their rankings in search. The site employs WordPress so I have been looking into the best practices of SEO as they pertain to WordPress sites, including Read more about Search Engine Optimization for WordPress[…]

Using Images in Social Media Marketing

One of the key insights I have had is how pictures can improve the overall quality of a business’ social media marketing. An article from notes, “According to a Trend Reports, between 65 and 85 percent of people described themselves as visual learners.” GettyImages states, “A 2012 report by ROI Research found 44% of Read more about Using Images in Social Media Marketing[…]