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12 BEST Link Building Tips and Tricks from the Experts (2019)

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SEO is a practice that encompasses a whole host of different factors. You need to do proper keyword research to ensure your pages are targeting the right terms. You need to make sure your website loads quickly which means compressing images, leveraging caching, and acquiring the best hosting possible. You also need to be sure you avoid any over-optimization pitfalls. But those are the easier elements of SEO. There is… Read More »12 BEST Link Building Tips and Tricks from the Experts (2019)

How to Effectively Market your Mobile App

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Create memorable content (Flickr cc) One of the most effective ways to get people talking about your app is to provide highly memorable and shareable content. As always content is king and memorable content that grabs the reader’s attention will be shared more frequently, setting off a positive feedback loop of even more sharing. A good avenue for this is to create a blog and provide interesting blog posts. A… Read More »How to Effectively Market your Mobile App

Search Engine Optimization for WordPress

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One of the most important aspects of internet marketing is search engine optimization (SEO). I am currently helping a nonprofit, Cool Classics!, with their website maintenance and have been researching how to improve their rankings in search. The site employs WordPress so I have been looking into the best practices of SEO as they pertain to WordPress sites, including keyword research and placement, the best site hosting options, link building, and more.    … Read More »Search Engine Optimization for WordPress

Using Images in Social Media Marketing

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One of the key insights I have had is how pictures can improve the overall quality of a business’ social media marketing. An article from Sendible.com notes, “According to a Trend Reports, between 65 and 85 percent of people described themselves as visual learners.” GettyImages states, “A 2012 report by ROI Research found 44% of respondents were more likely to engage with brands who posted pictures on their social media… Read More »Using Images in Social Media Marketing