Digital Marketing

Top 23 Best Marketing Books: Highest Rated Traditional & Digital Marketing Books (Reviews)

With so much information swirling around on the internet about marketing, it’s sometimes best to get back to basics and go back to the printed word. There are a number of great books that drill down into the nitty gritty minutiae of both traditional and digital marketing. Some of these books touch upon aspects of the human psyche – what makes people make a purchase, what makes people identify with… Read More »

How to Increase Alexa Rank Quickly (A Case Study with the Best Tips & Tricks)

The Alexa Traffic Rank is important for a number of reasons. It allows you to see how your content is performing relative to other sites. If your Alexa Traffic Rank is improving, it can be an indicator that the content you are creating is performing well and attracting an audience. Additionally, websites with an Alexa Rank of less than one million qualify to submit queries on HARO as a journalist.… Read More »

content marketing essential small business

4 Reasons Content Marketing is ESSENTIAL for Your Small Business

(Guest post written by Max Greene) If you’re responsible for marketing a small business online, then you’ll no doubt know just how tough it can be. Sure, you’ve paid for a well-designed website and you’re plugging your products and services social media, but are you generating the results you want? And is the time and effort involved in digital marketing really paying off for your business? If the answer is… Read More »

How to Market Yourself Online Like Conor McGregor

With the advent of UFC fighter Conor McGregor’s debut in the boxing arena, it is worthwhile to note that not only is the man a premier fighter, he also has a talent for marketing himself. He has a solid sense of who he is and has a vision for where he is going. His personal brand becomes more solidified every day and there are a number of lessons that… Read More »

How to Effectively Market your Mobile App

Create memorable content (Flickr cc) One of the most effective ways to get people talking about your app is to provide highly memorable and shareable content. As always content is king and memorable content that grabs the reader’s attention will be shared more frequently, setting off a positive feedback loop of even more sharing. A good avenue for this is to create a blog and provide interesting blog posts. A… Read More »

Using Images in Social Media Marketing

One of the key insights I have had is how pictures can improve the overall quality of a business’ social media marketing. An article from Sendible.com notes, “According to a Trend Reports, between 65 and 85 percent of people described themselves as visual learners.” GettyImages states, “A 2012 report by ROI Research found 44% of respondents were more likely to engage with brands who posted pictures on their social media… Read More »