SEO

If you work in marketing, you are aware of how valuable it can be to arm yourself with the data you need to make persuasive arguments. Statistics are a great way to share bite-sized information with clients or management that can persuade them to take action on marketing initiatives that will propel their business forward toward success. Search engine optimization is one way to bring in many more potential customers… Read More »21 Most Surprising SEO Statistics from the Pros in 2022

In an increasingly digital world, a well-optimized website is essential for success. Whether you run a website for a large e-commerce businesses or a small brick-and-mortar, the amount of organic traffic you generate can either make or break you. However, with new SEO companies popping up every day, how does one settle on a single one? When interviewing SEO companies, there are a number of questions you can ask that… Read More »How to Choose an SEO Company: Best Questions to Ask

In the world of search engine optimization, you can learn a lot from online resources. When trying to figure out how to best optimize your content, there is a ton of information that can be found through simple searches on Google. However, you can’t always trust what you read online, and, unfortunately with SEO, there are a lot of black hat methods which have the potential to hurt your organic… Read More »Top 10 Best SEO Books: Highest Rated Search Engine Optimization Books (Reviews)

With rankings fluctuating daily and Google updating their algorithms every few months, SEO is, without a doubt, a tumultuous practice. Staying ahead of your competition is nearly impossible without the latest SEO software. With this in mind, it is helpful to have a list of the essential SEO tools that digital marketers and SEO pros rely on to grow their organic traffic. But with new SEO software products coming onto… Read More »Top 21 Best SEO Tools in 2022: Highest Rated SEO Software (Pro Reviews and Free Options)

Being forward-thinking is second nature to those in the SEO industry. Following the latest trends and preparing for future algorithm changes is part and parcel of being a search marketer. As we head into the new year, it can be helpful to review what lies ahead. With this in mind, I asked SEO, content, and digital marketing professionals what they think will be the top SEO trends for 2018. They… Read More »Top SEO Trends of 2018

SEO is a practice that encompasses a whole host of different factors. You need to do proper keyword research to ensure your pages are targeting the right terms. You need to make sure your website loads quickly which means compressing images, leveraging caching, and acquiring the best hosting possible. You also need to be sure you avoid any over-optimization pitfalls. But those are the easier elements of SEO. There is… Read More »12 BEST Link Building Tips and Tricks from the Experts (2022)