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search engine optimization

Search Engine Optimization for WordPress

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One of the most important aspects of internet marketing is search engine optimization (SEO). I am currently helping a nonprofit, Cool Classics!, with their website maintenance and have been researching how to improve their rankings in search. The site employs WordPress so I have been looking into the best practices of SEO as they pertain to WordPress sites, including keyword research and placement, the best site hosting options, link building, and more.    … Read More »Search Engine Optimization for WordPress

Using Images in Social Media Marketing

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One of the key insights I have had is how pictures can improve the overall quality of a business’ social media marketing. An article from Sendible.com notes, “According to a Trend Reports, between 65 and 85 percent of people described themselves as visual learners.” GettyImages states, “A 2012 report by ROI Research found 44% of respondents were more likely to engage with brands who posted pictures on their social media… Read More »Using Images in Social Media Marketing