Search Engine Optimization for WordPress

One of the most important aspects of internet marketing is search engine optimization (SEO). I am currently helping a nonprofit, Cool Classics!, with their website maintenance and have been researching how to improve their rankings in search. The site employs WordPress so I have been looking into the best practices of SEO as they pertain to WordPress sites, including Read more about Search Engine Optimization for WordPress[…]

Using Images in Social Media Marketing

One of the key insights I have had is how pictures can improve the overall quality of a business’ social media marketing. An article from Sendible.com notes, “According to a Trend Reports, between 65 and 85 percent of people described themselves as visual learners.” GettyImages states, “A 2012 report by ROI Research found 44% of Read more about Using Images in Social Media Marketing[…]