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social media marketing

How to Effectively Market your Mobile App

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Create memorable content (Flickr cc) One of the most effective ways to get people talking about your app is to provide highly memorable and shareable content. As always content is king and memorable content that grabs the reader’s attention will be shared more frequently, setting off a positive feedback loop of even more sharing. A good avenue for this is to create a blog and provide interesting blog posts. A… Read More »How to Effectively Market your Mobile App

Using Images in Social Media Marketing

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One of the key insights I have had is how pictures can improve the overall quality of a business’ social media marketing. An article from Sendible.com notes, “According to a Trend Reports, between 65 and 85 percent of people described themselves as visual learners.” GettyImages states, “A 2012 report by ROI Research found 44% of respondents were more likely to engage with brands who posted pictures on their social media… Read More »Using Images in Social Media Marketing